July! One of the hottest months of the summer. We know it and love it as the month when we spend extra time splashing in the pool, fire up the grill, and head to the beach. It’s also one of the months when we celebrate a holiday with fireworks. Many pet parents have noticed that fireworks seem to start launching earlier and earlier in the season, and as such, they’ve had to calm down their nervous pets for longer. 

For the month of July, we want to focus on the importance of microchipping your pets. Here are 3 reasons why microchipping is not only a good idea - it’s a necessity: 

1. It could be a lifesaver in times of distress - like during fireworks season. Loud bangs, like thunder and fireworks, are enough to truly frighten a dog. Sometimes, in times of panic, your dog’s first reaction is to bolt, and if they run from your home while they’re not wearing a collar or ID, no one will know who they belong to. Microchips are a built-in identification that will be with your dog at all times and could save their life.

2. It’s as easy to get as a vaccination. Microchips aren’t as scary as they sound! They are administered to your dog the same way shots are, and don’t require a serious procedure. Often, animal shelters will microchip their animals before they go home with a new family, but it’s always a good idea to check with your vet to make sure your dog is properly identified.

3. It’s more effective than a collar and tag. Collars and tags are the traditional method of displaying your dog’s identification. But sometimes, especially with older collars or harnesses, they can be torn off or removed. Your dog’s microchip will be with them forever, and as long as you keep your account current, the vet can find your info to contact you if your dog gets out.

Microchipping is a quick and easy way to make sure your dog stays safe and happy, even in troubling events. This July, the month of fireworks, consider microchipping your dog if you haven’t already. We wish you a safe and happy 4th of July!

Our chocolate lab, Jackson, just turned 11 this month, officially making him a senior dog. While he stays healthy with his natural food diet and bone broth, we’ve seen that he’s getting a few more aches and pains that he didn’t have when he was a young pup. Of course, everyone experiences new ailments as they age - even humans. But some age-related issues may be more difficult to detect in senior dogs.

Mercola recently published an article titled, “Age-related issues your dog may be hiding” on their Dog Health blog. What may be surprising to you is that many dogs tend to try and remain stoic as they experience some symptoms, making illnesses more difficult for you to detect. This is an instinctive action, as displaying signs of weakness or illness in the wild makes them vulnerable to predators. Even though your dog has been part of your family for years, some old instincts stay around forever.

According to Mercola, the most common age-related health issues you should look for in your dog include joint pain and arthritis, oral health issues, urinary issues, and eye health issues. Again, it can be hard to tell when your dog has an illness as he may be hiding it, but keep an eye on his regular daily behaviors and monitor if anything has changed.

To read the full article, click the link above. To stock up on bone broth to keep your senior dog healthy, browse through our website.

Pawsitively Pure Dog Food is excited to announce that we are a participating pet business with the Mennello Museum in Winter Park!

The Mennello Museum now offers pet memberships for your furry or feathered friends so you can bring them to enjoy the sculpture garden and receive special discounts at participating businesses.

With the Mennello Museum pet membership, your pup will receive an official pet membership ID, a 10% discount at participating pet businesses (like us!), admission to special pet events, and a featured picture on the Mennello website!

The Mennello Museum hosts a number of amazing pet-centric events, like their Yappy Hour, Howl o’ Woof, and Brunch with Your Pup.

To get your membership discount code, visit the Mennello Museum website. Not a member yet? Sign up today by filling out the brochure here!

June marks the start of hurricane here in Florida. While Central Florida has been relatively lucky in avoiding major hurricane damage over the last few years, we know from past experience that pets often get left behind when disaster strikes. That’s why June has been decreed National Pet Preparedness Month, in hopes that animal abandonment in serious emergencies declines thanks to education and preparation.

When you’re getting your home and family ready for the hurricanes, don’t forget to have a plan in place for your dog, as well! Here are three things to keep in mind as you create your emergency preparedness plan for your pets:

1. Make sure your pets are microchipped. This should be a given in any season, not just during hurricane season! If you haven’t already microchipped your dogs, now is the time. In the event that your dog gets spooked and runs away in the middle of the storm, their microchip will allow whoever finds them to identify you as their owner and return them safely home. It’s also a good idea to give them an ID tag with your name and contact info.

2. Find a pet-friendly shelter or hotel ahead of time. Your dog is your family - make sure he has a place to stay when you leave your home in the case of an evacuation. Some evacuation shelters don’t accept dogs for safety or other reasons, but leaving your dog behind isn’t an option. Visit www.pet-friendly-hotels.net to find some of the best pet friendly spots in your area, and book in advance if it looks like an evacuation is required.

3. The buddy system works. Make sure you share your pet’s information with a neighbor, family member, or friend who lives nearby. Doing so will help you ensure that someone will be able to carry out your pet evacuation plan in the unfortunate case that you’re caught outside evacuation lines when the order is issued. You’ll want to give your buddy a copy of your house key, a copy of your evac plan, and detailed notes on where your pet’s necessary supplies are kept.

Hurricanes can make anyone nervous, including your dogs! But helping your pet stay safe and happy during a natural disaster doesn’t have to be difficult when you come prepared. Red Rover has a handy checklist so you can make sure you’ve taken care of the most important pet evacuation tasks before the storm rolls through.

This month, we’re offering 10% off all orders over $50 so you can stock up on food and broth ahead of time. There’s no code required at checkout, so get shopping! Click here to view our current products.

This month, our boy Jackson turns 11 years old! Senior dogs tend to slow down and run into issues like arthritis and lack of energy as they age, but our boy still loves running around outside and playing with his friends. We take him to Dip’n Dogs hydrotherapy to help keep his muscles strong and free from pain. We also feed him a wholesome diet that includes real, human-grade food and bone broth - and it’s been a great way to help keep Jackson healthy.

We think that your dog would love the addition of bone broth to their diet, and you’ll love the results it brings! Here are just a few reasons why you should add this tasty, nutritious supplement to your dog’s diet:

• It’s great for senior dogs. Just like our dog Jackson, senior dogs have different needs as they age. Joint support is a huge issue for older dogs - just like it is with humans! Bone broth is packed with the collagens and glucosamine your dog needs to keep his joints working smoothly and without pain. Plus, bone broth is a great way to get nutrients when your dog isn’t hungry.

• It helps eliminate harmful compounds from everyday life. Think about it - every day, your dog is exposed to plenty of harmful chemicals, from pesticides and fertilizers on the grass to cleaning solutions on the carpets they roll on. Your dog needs a little extra help getting rid of those harmful toxins and keeping their liver in good shape. Bone broth has glycine, which helps support an active liver and eliminate any harmful chemicals in the bloodstream.

• It’s a good food source for sick dogs. If you’ve ever had a sick dog or a dog with tummy troubles, you know how hard it can be to get them back on solid food. Sometimes when your dog is going through an illness, he won’t be up to processing solid foods. Offering your dog some bone broth when they’re not feeling their best is the easiest way to make sure they’re getting the nutrition they need without solids.

Our bone broth is made from 100% grass-fed, responsibly sourced beef or chicken bones. We simmer our organic bones over low heat for over 24 hours so your dog gets the best of the best nutrients from the bone broth. We recommend serving it over your dog’s food or warming it up and serving it on its own. To learn more, feel free to browse our site or send us a message!